SUMMARY
Versatile communications and marketing professional with considerable expertise in project management, customer
service, branding/identity, content development, and online research. Highly proficient in the use of Web-based
collaborative tools from Google, 37signals, and Zoho.
PROFESSIONAL EXPERIENCE
MotorCityCanine.com, Ypsilanti, MI (February 2008-Present)
DIRECTOR OF MARKETING & COMMUNICATIONS
• Formulate and implement tactical and annual PR plans for this online community by and for dog owners in
southeastern Michigan, slated to launch in summer 2008
• Write and distribute news releases, and act as company spokesperson
• Establish production and special events schedules
• Collaborate with design team on Web site architecture and functionality
• Create original text and multimedia content, and acquire same from outside sources
Borders Group, Inc. (corporate office), Ann Arbor, MI (September 2000-January 2008)
CONTENT EDITOR – Marketing/Creative Services
• Wrote eight sections of the My Borders Monthly e-mail newsletter – a publication with a seven-figure
subscriber base – including those centered on business, sports, and music
• Ensured production schedules were met consistently through resource and time management system, and
performed rigorous Q&A prior to newsletter distribution
• Updated genre-specific landing pages on customer-facing Web site
• Negotiated with vendors to procure original and exclusive supporting content, including music/video clips,
podcasts, interviews, audio excerpts, author notes, and photo galleries
• Shaped editorial voice and advised colleagues on brand-optimizing product selection
Crain Communications, Inc., Detroit, MI (April 2006-December 2007)
WEB COLUMNIST (freelance) – Wrote “Bits & Bytes,” which ran three times weekly in the online version of Crain's
Detroit Business, and which spotlighted hundreds of the most interesting sites and resources on the Web, as they
related to business, technology, pop culture, and more.
Wayne State University, Detroit, MI (September 1991-March 2002)
PROGRAM HOST – Produced/hosted music programs on WDET-FM, Detroit Public Radio.
MUSIC LIBRARIAN – Managed 30,000+ title CD and vinyl library at WDET-FM.
VOLUNTEER COORDINATOR – Supervised volunteers at Detroit Radio Information Service.
EDUCATION / SPECIALIZED TRAINING
University of Michigan, Ann Arbor, MI – B.A., Communication
Mediabistro – Professional development courses in public relations and online news writing
New Horizons Computer Learning Center, Troy, MI – Emphasis on Internet, Web site design
Specs Howard School of Broadcast Arts, Southfield, MI – Emphasis on radio and TV production
VOLUNTEERING
826michigan, Ann Arbor, MI (current) – Tutoring grades 6-8 for this nonprofit organization.
SKILLS
MS Office, HTML, Dreamweaver, TypePad, WordPress, Google Docs, Writeboard, Zoho Writer
References available upon request.
TIM PULICE
248.506.6955
www.timpulice.com
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